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About Us

Trigger Asset Management is a fund management company focusing on venture capital. It has a Capital Markets Services license issued by the Monetary Authority of Singapore. Its founders are all entrepreneur startup founders who have listed companies in various jurisdictions and have managed projects globally over US$5billion of asset value. Trigger looks beyond ventures and it understands the risks involved in managing startup market expectations and the importance of the industry ecosystem from policies to resources management to business execution. Trigger's founders have constantly supported their investments by expanding their investee companies' leadership with various ecosystem internationally to ensure better market reach to generate consistent revenue and profit.

Trigger values creativity. We help to build investment vehicles for traditional and modern businesses. We focus on businesses that develops deep infrastructures and platforms that will create heightened interactions and improved experiences for customers and users. Transformation is a major element in our businesses, as processes, people, environment and governance structures are disrupted to create a blue ocean strategy. 

Trigger's investments are structured into 3 tracks. Growth Technology, Arts and Trade.


Growth Technology




process engineering

deep tech to applied tech

scale up to public offerings

transformative interfaces

new market strategies

funding expansion plans

Our Team

With diversified investment experiences across industries and geography, our core team is constantly building relationships with tomorrow's leaders to deliver sustainable returns and exceptional value.

Executive Team




Mr. Goh has over 20 years of experience in Asset Management across industry sectors. Having an engineering accounting background, Mr Goh is familiar with best practices for execution of financial structures and project structures, including tax planning, fund administration, project procurement and operational risk management. As a chartered surveyor, Mr Goh is professionally accountable through active memberships with the Royal Institution of Chartered Surveyors on real assets. Mr Goh was VP of International FM Association Singapore Chapter (now known as SIFMA). He is also a Founding Board Member of the Association of Blockchain Asia (ABA) whose mission is to promote the use of blockchain as a technology across industries and regions.

As an Investor, Mr. Goh promotes technology initiatives having operated businesses across multiple industries including real estate, automotive, retail, and medical.  He is an active speaker and moderator at public seminars/webinars on the subject of technology. Mr Goh also supports think tanks in trade policies such as the RCEP, CPTPP and DEPA through international centres relating to government to government to free trade agreements and digital economic partnerships.  

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As Chief Operating Officer, Mr Fones manages the business together with Mr Goh as the Board of Directors.  Mr Fones' investment management experiences are gained throughout his career in fund-raising, angel investing and startup advisory.  He had been involved in early-stage start-ups and securing top tier Investors leading to successful initial public offering and sustained growth in share value.


Mr Fones was co-founder of mobile digital marketing firm AFFLE. He was instrumental in creating over US$2b value for the firm that is currently listed on BSE and NSE. He has since resigned from the board to pursue new ventures but still remains as a shareholder.

His diverse management experience across Asia with a broad industry network was built over 15-years of startup experience in business and strategy planning, product management and engineering, sales management and execution.





Mr Koh provides advisory to Technology and Innovation initiatives in the businesses that Trigger is involved with. He brings with him over 20 years of experience in the emerging technology business. As an entrepreneur and venture capital investor, Mr Koh is familiar with the challenges faced by startups and the critical success factors that enable them to scale.


Mr Koh was involved in the internet startup during the dotcom era and he co-founded a regional financial technology company MC Payment which had obtained 4 payments licenses in the region. It was also the second company to receive the Major Payment Institution (MPI) license from the Monetary Authority of Singapore. Under his leadership, MC Payment became the first digital payment company to be listed on the Singapore Stock Exchange (SGX).


Mr Koh had multiple achievements during his leadership at MC Payment, notably one of the coveted awards received was for Best Mobile Payment Implementation at the 3rd Annual Smart Awards Asia. Mr Koh was a key speaker in Asia Pacific Economic Cooperation (APEC) Startup conference in Seoul 2012. He is also a founding board member of the Singapore Digital Chamber of Commerce and the Association of Blockchain Asia (ABA).

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Ms Madeline Sam is a member of the institute of Singapore Chartered Accountants and an affiliate of the Association of Chartered Accountants United Kingdom. She has over 20 years of experience in financial management, taxation and corporate acquisition initiatives.

Ms Sam has held C-level positions in retail, travel, legal and digital payments and digital assets industries. She was the Group CFO of a SGX Listed Payment Company. Some of her notable achievements during her stint include obtaining the Singapore Payment Services Act license in 2020 and successfully leading the company to be the first digital payment company listed on SGX in 2021.


In addition, she spearheaded overseas office operations setup and held directorship in subsidiaries of the SGX Listed Payment Company in Hongkong and Thailand. During her tenure, Ms Sam’s ensured that the company is compliant with the regulatory audit, leading the company to obtain required operating licenses, and expanding the company overseas.




Ms Hu is a council member of the Singapore Zhejiang Entrepreneur Chamber of Commerce and a member of the Singapore Chinese Chamber of Commerce.

She has built a reputation as a skilled and knowledgeable investor from a young age, earning the trust and respect of colleagues and clients. She has connected the business and investment aspirations of many cross border ultra high net worth individuals and assisted them to have professional set up of their investments.


Ms. Hu is a veteran investor across number of companies and advised portfolio companies in Fine Jewelery, Precious Metals, Social Media Marketing, and Food & Beverage. In addition and as an extension to her Aviation portfolio, Ms. Hu is also a FAA licensed pilot and one of her passions is flying.

Board Advisor



John Wilenski, led the finance functions at Luminar Technologies as a key member of the team to have it listed on Nasdaq which created the world’s youngest billionaire Austin Russell at the age of 28. Luminar Technologies was a startup that now provides lidar autonomous vehicle technology for Tesla, Daimler Mercedes, Volvo and Nissan.  

John is a certified CFA, CPA, CMA. He was involved in over US$7b of acquisitions, raised over US$325m and demonstrated over US$250m of process improvements and cost savings. Apart from being instrumental in the listing of Luminar Technolgies on Nasdaq, he was a Chief at Gibson Guitar Corporation and also Global GM for Nissan Motors global finance team. John was also with Thomson Reuters and PWC previously. John has lived and worked in Singapore, Japan, and the USA.

“We are all in the agreement of impacting the lives of millions of people around the globe in a very positive, profoundly transformational way. I have seen too many start ups and financial firms focus on things that do not really create value. The opportunities you have shared prove you are a team with the right mission and focus.” – John Wilenski on Trigger Asset Management.

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